Our service offering

Market Research

Answer business-critical questions through market trends, detailed breakdowns of competitors and deep-dives into your customer. Our tailored approach includes:

  • Survey Design & Deployment
  • Qualitative Interviews
  • Competitive Analysis
  • Brand Portfolio Analysis
  • Desk Research
  • Syndicated Research

Data Analytics

Leverage the power of machine learning and extract value from your organization’s data. Some of the tangible ways we can help include:

  • Building a customer segmentation based on a large number of variables.
  • Predicting customer behavior from the way they engage with your brand.
  • Separating¬† variables that improve sales from variables that hurt sales, so you know where to prioritize your efforts.

Brands that measure their performance meet their goals. We believe in supporting human judgment with the precision of machines, the nuance of face-to-face interaction and the power of opposing views.

Ryan Chan,
Managing Director at Polyculture

Brand Positioning

Establish an ownable strategy that defines your consumer target, price point and market territory. Engagements normally result in the following:

  • Brand audit
  • Customer & employee qualitative interviews
  • Market trends
  • Competitive analysis
  • 3-4 Brand Positioning Statements
  • Stakeholder workshop

Brand Purpose

Find your higher-order purpose, so your customers can buy into something greater. Deliverables include:

  • Competitor brand purpose audit
  • Customer & employee qualitative interviews
  • Inspiring case studies
  • 3-4 brand purpose descriptors & statements
  • Stakeholder workshop

Brand Messaging & Nomenclature

Identify the personality and voice behind your brand to make communication effective.

  • Naming & Verbal branding
  • Tagline generation
  • Brand archetype & persona mapping
  • General Copywriting
  • Stakeholder workshop

A brand with no strategy is leaving success to chance. You need to think about your territory, why its viable and how you can differentiate. You need to hit the right target, not just any target, and to do that you need to think about things at a high-level.

Ryan Chan,
Managing Director of Polyculture

 

Visual Brand Identity

We help you create the right look and feel, so your brand leaves a great impression and appears competent.

  • Logo & Wordmark
  • Brand Colors
  • Typography
  • Packaging
  • Business Cards
  • Print Collateral
  • Social Media Campaign Assets

UX/UI

Digital touchpoints are primary growth-drivers for many organizations and these touchpoints need to be frictionless, adaptable and emotionally captivating to work. We have the ability to create the following:

  • Web Design & Development
  • Application Design
  • E-commerce

Film & Animation

Video is the number one engagement tool, and it is notoriously hard to get it right. We have extensive experience in this space and have production partners who can help us create brand videos that capture attention, build brand equity and expedite sales. Specific executions include:

  • Landing Page ‘Hero Videos’
  • Founder Profile Videos
  • Product & Service Explainer Videos
  • Branded Content
  • Recruitment Videos

The way you look will be one of the most memorable parts of your brand. Like people, brands are judged within the first few seconds and looking sloppy or unfocused threatens trust and leads to harmful assumptions.

Ryan Chan,
Managing Director at Polyculture

Product Development

Take a rigorous series of steps to explore, cultivate and design new product & service concepts that will satisfy real market needs. The end results frequently include:

  • Brand portfolio audit & capabilities assessment
  • Market trends
  • Competitive analysis
  • Whitespace identification
  • High-level product or service concepts
  • Rapid Prototyping
  • Focus-group testing
  • Synthesis of findings & action plan

Customer Experience

Use software, design and storytelling to improve the path to purchase, decrease negative reviews and spark engagement. Worksteps include:

  • Customer & employee qualitative interviews
  • Customer journey analysis
  • Identify solutions (software, design or communications)
  • Budget and scope solutions
  • Oversee & manage implementation
  • Lead employee & stakeholder training workshops

Sometimes we all need an outside perspective to help us develop and discover untapped ideas. We take the rigor of a management consultancy and mix it with the passion of a creative agency to rapidly prototype and assess product concepts and new service-models that will have a positive effect on the business.

Ryan Chan,
Managing Director at Polyculture