PROM Creative is a Brooklyn-based production company servicing clients like Tommy Hilfiger, Volkswagen, Adobe, Away and GE. A rapidly growing company, PROM needed an enduring brand that would inspire trust and competence.
To achieve these goals, Polyculture revitalized PROM’s brand identity and created a frictionless digital experience. In a discovery workshop, PROM and Polyculture aligned on the brand’s core essence: exploration and curiosity. Fueled by a desire to discover the world and its stories, PROM had a clear and strategically-defensible position to stand out among its competitors and provoke creativity.
In service of these principles, Polyculture updated PROM’s logo and emphasized the balloon – a metaphor for boundless travel. We also designed & developed an interactive website with a user experience that made it easy for customers to explore PROM’s extensive body of work.
Polyculture helped activate the new brand across all digital touchpoints from the Company Website to Social Channels. The revitalized brand was launched in January of 2019 and PROM is now positioned in a higher consideration set of premium production companies.