Exploring packaging concepts for an electrolyte supplement and Amazon best-seller.
Ultima Replenisher
Design + Motion

The Challenge

Ultima Replenisher is an electrolyte supplement and Amazon best-seller that was ready to explore a new visual identity. Ultima Replenisher engaged Polyculture to develop new packaging concepts that would help them stand out on shelf and cultivate a female consumer target.

The Solution

Through stakeholder interviews and category research, Polyculture identified three design directions that would maintain the brand’s core essence, scale across 3 different serving sizes and appeal to female endurance athletes.